PIB · Government of India ·

Union Home and Cooperation Minister Amit Shah Launches Women Empowerment and Cooperative Initiatives in Kollam, Kerala

Distilled Policy Brief

  • Union Minister of Home Affairs and Cooperation launched women empowerment and cooperative initiatives in Kollam, Kerala, highlighting 'She-Mart' which connects women SHGs and rural women entrepreneurs directly to markets.
  • Plans include establishing over 300 She-Mart stores across Kerala, Tamil Nadu, and Karnataka to market 'Bharat' brand and local products, along with distributing Urad and Chana seeds to women farmers under the Atmanirbhar Pulses Mission.

🎯 Prelims High-Yield Examination Points

She-Mart initiative, Atmanirbhar Pulses Mission, and NAFED-Kalyan Scholarship Scheme.

⚖️ Mains Analytical & Syllabus Linkages

Evaluate the role of cooperatives in promoting women-led entrepreneurship, rural development, and financial inclusion under the vision of 'Sahkar se Samriddhi'.

🎯 UPSC Prelims Practice Drill

Social Justice & Schemes

With reference to the recent initiatives launched by the Union Minister of Cooperation in Kollam, Kerala, consider the following statements regarding the 'She-Mart' initiative: 1. It aims to connect women Self-Help Groups (SHGs) and rural women entrepreneurs directly to markets and consumers. 2. Under this initiative, over 300 She-Mart stores are planned to be established across Kerala, Tamil Nadu, and Karnataka. 3. The initiative is exclusively meant for the marketing of imported pulses under the Atmanirbhar Pulses Mission. Which of the statements given above are correct?

  • [A] 1 and 2 only
  • [B] 2 and 3 only
  • [C] 1 and 3 only
  • [D] 1, 2 and 3
▶ Reveal Official Answer & Analytical Explanation
✓ Correct Option: [A] 1 and 2 only

Statements 1 and 2 are correct. The 'She-Mart' initiative is designed to connect women SHGs and rural women entrepreneurs directly to markets and consumers, with plans to establish over 300 She-Mart stores across Kerala, Tamil Nadu, and Karnataka to market local products and 'Bharat' brand goods. Statement 3 is incorrect because the initiative is not exclusively for imported pulses; rather, Urad and Chana seeds were distributed separately to women farmers under the Atmanirbhar Pulses Mission.

Tark High-Yield Question Bank ⚡ Practice Full Test in Testing Arena ↗

🏛️ Historical Twin PYQ Anchor (2021)

UPSC Prelims 2021

Consider the following statements regarding the "National Clean Air Programme (NCAP)": 1. It is implemented by the Ministry of Environment, Forest and Climate Change. 2. Central Pollution Control Board acts as the sole regulatory executive body.

Forensic Anchor: Cabinet Allocation of Business Rules & NCAP Framework
Examiner Trap Takeaway: UPSC swapped Central Pollution Control Board role with State Pollution Control Boards for state-level monitoring.

📚 Static Syllabus & Constitutional Linkages

Evolution of Cooperative Movement in India: Indian Economy by Ramesh Singh / NCERT - Role of cooperatives in rural credit, marketing, and inclusive growth.